ADR (Average Daily Rate) — a key performance indicator that shows the average revenue earned per sold room over a selected period.
Where to find ADR:
You can view ADR in various Noovy reports:
-
Channel Report – Shows the average daily rate per booking channel (e.g., Booking.com, Expedia, direct).
-
On Books Report – Displays ADR for upcoming dates to track current pricing.
-
Pick Up Report – Highlights ADR changes over specific periods to monitor booking trends.
Calculation in Noovy:
ADR is calculated using the formula:
ADR = Total Room Revenue ÷ Number of Rooms Sold
-
Total Room Revenue includes only income from sold rooms (excluding extras and non-room revenue).
-
Number of Rooms Sold refers to rooms actually sold (occupied), not total rooms available.
Example:
If you earned €10,000 from 100 sold room nights in a month, your ADR would be:
10,000 ÷ 100 = €100
Why ADR matters:
Regularly checking ADR helps you assess rate performance across channels, identify opportunities for rate adjustments, compare against historical data or market benchmarks, and make informed revenue management decisions. For a complete picture of your property’s performance, review ADR (Average Daily Rate) alongside Occupancy Rate and RevPAR (Revenue per Available Room).