What is ADR?

Where to find ADR:

You can view ADR in various Noovy reports:
- Channel Report – Shows the average daily rate per booking channel (e.g., Booking.com, Expedia, direct).
- On Books Report – Displays ADR for upcoming dates to track current pricing.
- Pick Up Report – Highlights ADR changes over specific periods to monitor booking trends.

Calculation in Noovy:

ADR is calculated using the formula:

ADR = Total Room Revenue ÷ Number of Rooms Sold
- Total Room Revenue includes only income from sold rooms (excluding extras and non-room revenue).
- Number of Rooms Sold refers to rooms actually sold (occupied), not total rooms available.

Example:
If you earned €10,000 from 100 sold room nights in a month, your ADR would be:
10,000 ÷ 100 = €100

Why ADR matters:

Regularly checking ADR helps you:
- assess rate performance across channels
- identify opportunities for rate adjustments
- compare against historical data or market benchmarks
- make informed revenue management decisions.

💡Tip:

For a complete picture of your property’s performance, review ADR (Average Daily Rate) alongside Occupancy Rate and RevPAR (Revenue per Available Room).

What is ADR?

ADR (Average Daily Rate) — a key performance indicator that shows the average revenue earned per sold room over a selected period.